Released on: October 7, 2008, 9:34 am

Press Release Author: Steve Dubin/PR Works

Industry: Food & Beverage

Press Release Summary: Cirelli Marketplace has introduced a “Round Up” program,
inviting their customers to round up their purchase to the next whole dollar, for
the benefit of local non-profits. The Old Colony YMCA will receive all proceeds of
the Round Up program during the month of October.

Press Release Body: DATELINE: MIDDLEBOROUGH, MA...
Cirelli Marketplace in Middleborough, MA is launching a community based Round Up
program, allowing customers to “Round Up” their purchases to the next whole dollar
amount for the benefit of local non-profits, providing a simple way to “give back”
to their community.

John Santos, general manager of Cirelli Marketplace, explains the concept, “The
Round Up program has a dual purpose — to provide contributions for area non-profits
AND educate members of the community about the mission and services of these vital
community resources. With the help of the United Way of Greater Plymouth County, a
different non-profit recipient will be chosen each month and the organization will
be invited to spend time at the Marketplace on Saturdays, providing information
about their organization and goals.”

According to Dennis Carman, United Way of Greater Plymouth County President & CEO,
“It is rare and therefore so appreciated that a company like Cirelli’s would take
such an active role in supporting needed services in our community”.

The Old Colony YMCA, with branches in Brockton, East Bridgewater, Easton,
Middleborough, and Taunton, will be the first non-profit participant in the Round Up
program, receiving rounded up donations for the month of October. The Old Colony
YMCA is one of the largest human service providers in Southeastern Massachusetts,
serving 31 communities with programs for all ages and abilities. Programs include
fitness, after-school enrichment, summer camps, youth residential treatment, senior
wellness and more.

Cirelli Marketplace has upgraded their cash register software, allowing customers to
donate their change in one easy seamless transaction if they wish to participate.
For example, if a customer’s purchase totals $54.38, and they chose to participate
in the Round Up Program, their total would be rounded up to $55.00, with the
additional $.62 donated to the designated non-profit for the month. Round Up
contributions will be tallied at the end of each month and the United Way will
coordinate the disbursement of the funds to that month’s beneficiary.

During the month of October, courtesy of the Old Colony YMCA, Cirelli Marketplace
customers will also be invited to participate in a drawing for a free 3-month
membership to the Old Colony YMCA. In addition, Old Colony YMCA staffers will be on
hand at Cirelli Marketplace on Saturdays during October to answer questions about
the Y and the services it provides to area communities.

Fall Fun
Cirelli Marketplace’s Classic Car Cruise Night, an entertaining and FREE outdoor
community event that is open to the public, is held every Saturday from 4 pm to 8 pm
at Cirelli’s Middleborough location at 30 Commerce Boulevard through October 25.
Classic Car Cruise Night is a fun family night featuring hundreds of cars, music,
and Cirelli’s famous hamburgers and hot dogs, which are offered for a nominal fee,
with all proceeds going to Children’s Hospital.

On Fridays from 4 to 7 pm, Cirelli Marketplace also hosts a local Farmer’s Market
outside, showcasing the wares of local farmers and crafters.

To join in the fun at Cirelli Marketplace take Exit 6 off of Route 495 and follow
Route 44 East to Middleborough, travel 3/4 the way around the rotary and take Route
18 North toward Bridgewater, then take the first right onto Commerce Boulevard, the
entrance to Cirelli Marketplace is on the left. Regular Cirelli Marketplace hours
are Monday through Saturday from 7 am to 8 pm, and Sunday from 8 am to 7 pm.

From Humble Beginnings
Originally founded in Brockton over 60 years ago, Cirelli Marketplace, the retail
division of Cirelli Foods, was originally referred to as Cirelli's Cash & Carry.
Today the 17,000 square foot Cirelli Marketplace provides customers with the
opportunity to shop for name brand products at warehouse prices, with no membership
fees.

Cirelli Marketplace, located at Cirelli Foods’ Middleborough facility, contains
4,000 on-shelf products, and provides access to any of the other 10,000 items in
stock in their warehouse. The Marketplace is a state-of-the-art retail operation
offering a wide selection of name brand foods, paper goods, beer and wine as well as
a full selection of liquor.

Cirelli Marketplace is located at 30 Commerce Boulevard in Middleborough, MA, with
close proximity to Interstate 495, and Routes 44 and 24. For additional information
about Cirelli Marketplace please call 1-508-947-8211, email marketplace@cirelli.com,
or visit www.cirelli.com.



Web Site: http://www.cirelli.com

Contact Details: 30 Commerce Boulevard in Middleboro, MA 02346,
1-508-947-8211
Marketplace@cirelli.com;